MemoryCare™ is a non-profit charitable organization that was established  in 2000 to meet the rapidly growing need for appropriate assessment, treatment, and support for individuals with cognitive impairment and their families.

Like many healthcare innovations, MemoryCare began as a dream, a hope, and a vision of how care could be provided. It began in 2000 with one physician, Dr. Margaret A. “Peggy” Noel, who believed that there was a better way to help patients suffering from Alzheimer’s disease and other cognitive disorders, a way that engaged and supported the caregivers in ways other approaches hadn’t.


Today MemoryCare serves more than 4,200 people a year throughout western North Carolina, with some families driving from neighboring states to receive the expert treatment and care MemoryCare staff provide.  During the early years, Dr. Noel volunteered her time to develop a model of care that incorporated the family caregivers into the evaluation, treatment and care management of dementia patients. In 2010, Dr. Virginia Templeton assumed the role of Memory Care’s Director.

As the number of patients has grown, so has the staff. MemoryCare’s team now includes physicians, nurses and social workers, along with an army of dedicated volunteers, many of whom are caregivers.

MemoryCare’s Program is a 2017 recipient of Community Investment funds from Mission Health.

In 2011, MemoryCare received the Monroe E. Trout Premier Cares Award for innovation in healthcare. This national award, which seeks out new models of care that address unmet healthcare needs in the United States, put the national spotlight on MemoryCare’s groundbreaking work. MemoryCare received international exposure in 2011, 2013, and 2016 by  presenting its model of care at the International Alzheimer’s Disease Conference in Paris, France, the International Conference on Alzheimer’s and Parkinsons Diseases in Florence, Italy, the Alzheimer’s Association International Conference, and the International Conference of Alzheimer’s Disease International in Budapest, Hungary.

Since then, the MemoryCare model has been shared with healthcare organizations and individuals that have expressed great interest in replicating our model of care.