

Location
SECU Center for MemoryCare
100 Far Horizons Lane
Asheville, NC 28803
Hours
Monday to Friday
9:00 am to 4:30 pm
You may wonder why a medical program relies on charitable contributions. Because of the comprehensive nature of our appointments with both our patients and their families, only a portion of our services are covered by Medicare and other insurance providers. We rely on a cost-sharing system with caregiver fees and charitable donations to support the remaining costs of the program.
MemoryCare is dedicated to helping families affected by Alzheimer’s disease or other types of dementia. Our integrated approach in caring for people with cognitive impairment and families creates a partnership that is unique in treating dementia in a family. Because no insurance covers the full cost of this care we rely on charitable donations for every family served. We are committed to raising additional funds to ensure that all families have access to needed care.
For information on how you can support MemoryCare, go to the WAYS TO GIVE page or contact Lisa Fort, CFRE at [email protected]
Alexandra Cedeno, MemoryCare Caregiver
Rob Daniels, a devoted father and grandfather, has always been driven by a strong work ethic, a value he learned from his mother, Rachel. While he once dreamed of becoming a basketball coach or forest ranger, his path led him elsewhere. Now, with a fulfilling life behind him, he is most proud of the adults his children have become and cherishes the time spent with his kids and grandkids.
His relationship with MemoryCare began following his wife’s diagnosis when his primary care physician recommended the organization. Seeing the needs of others in his community with memory problems, he was inspired to help ensure they could get the care they deserved without facing financial hardship. For this donor, education is key. He is especially pleased that MemoryCare is delivering essential education and care for a condition that the world remains “largely uneducated about”. The mission of Caregiver College is a part of the work that particularly resonates with him.
Drawing on his own experience, he advises potential donors that they will likely encounter memory problems in their lives or in the lives of those they love. “I know so many people who are convinced it will never happen to them. I used to be one of them,” he says. He believes that sharing knowledge and raising awareness through education is vital.
Ultimately, Rob’s hope for his giving is that others will be able to get the help they need. His goal is to be thought of as someone who is true to his word and willing and able to help others along the way.